Friday, May 24, 2013

The Writing Process

by Ali Hale

Whether you know it or not, there’s a process to writing – which many writers follow naturally. If you’re just getting started as a writer, though, or if you always find it a struggle to produce an essay, short story or blog, following the writing process will help.

I’m going to explain what each stage of the writing process involves, and I’ll offer some tips for each section that will help out if you’re still feeling stuck!

1. Prewriting

Have you ever sat staring at a blank piece of paper or a blank document on your computer screen? You might have skipped the vital first stage of the writing process: prewriting. This covers everything you do before starting your rough draft. As a minimum, prewriting means coming up with an idea!

Ideas and Inspiration

Ideas are all around you. If you want to write but you don’t have any ideas, try:

·         Using a writing prompt to get you started.

·         Writing about incidents from your daily life, or childhood.

·         Keeping a notebook of ideas – jotting down those thoughts that occur throughout the day.

·         Creating a vivid character, and then writing about him/her.



Tip: Once you have an idea, you need to expand on it. Don’t make the mistake of jumping straight into your writing – you’ll end up with a badly structured piece.

Building on Your Idea

These are a couple of popular methods you can use to add flesh to the bones of your idea:

·         Free writing: Open a new document or start a new page, and write everything that comes into your head about your chosen topic. Don’t stop to edit, even if you make mistakes.

·         Brainstorming: Write the idea or topic in the center of your page. Jot down ideas that arise from it – sub-topics or directions you could take with the article.

Once you’ve done one or both of these, you need to select what’s going into your first draft.

Planning and Structure

Some pieces of writing will require more planning than others. Typically, longer pieces and academic papers need a lot of thought at this stage.

First, decide which ideas you’ll use. During your free writing and brainstorming, you’ll have come up with lots of thoughts. Some belong in this piece of writing: others can be kept for another time.

Then, decide how to order those ideas. Try to have a logical progression. Sometimes, your topic will make this easy: in this article, for instance, it made sense to take each step of the writing process in order. For a short story, try the eight-point story arc.

2. Writing

Sit down with your plan beside you, and start your first draft (also known as the rough draft or rough copy). At this stage, don’t think about word-count, grammar, spelling and punctuation. Don’t worry if you’ve gone off-topic, or if some sections of your plan don’t fit too well. Just keep writing!

If you’re a new writer, you might be surprised that professional authors go through multiple drafts before they’re happy with their work. This is a normal part of the writing process – no-one gets it right first time.

Some things that many writers find helpful when working on the first draft include:

·         Setting aside at least thirty minutes to concentrate: it’s hard to establish a writing flow if you’re just snatching a few minutes here and there.

·         Going somewhere without interruptions: a library or coffee shop can work well, if you don’t have anywhere quiet to write at home.

·         Switching off distracting programs: if you write your first draft onto a computer, you might find that turning off your Internet connection does wonders for your concentration levels! When I’m writing fiction, I like to use the free program Dark Room (you can find more about it on our collection of writing software).

You might write several drafts, especially if you’re working on fiction. Your subsequent drafts will probably merge elements of the writing stage and the revising stage.

Tip: Writing requires concentration and energy. If you’re a new writer, don’t try to write for hours without stopping. Instead, give yourself a time limit (like thirty minutes) to really focus – without checking your email!

3. Revising

Revising your work is about making “big picture” changes. You might remove whole sections, rewrite entire paragraphs, and add in information which you’ve realized the reader will need. Everyone needs to revise – even talented writers.

The revision stage is sometimes summed up with the A.R.R.R. (Adding, Rearranging, Removing, Replacing) approach:

Adding

What else does the reader need to know? If you haven’t met the required word-count, what areas could you expand on? This is a good point to go back to your prewriting notes – look for ideas which you didn’t use.

Rearranging

Even when you’ve planned your piece, sections may need rearranging. Perhaps as you wrote your essay, you found that the argument would flow better if you reordered your paragraphs. Maybe you’ve written a short story that drags in the middle but packs in too much at the end.

Removing

Sometimes, one of your ideas doesn’t work out. Perhaps you’ve gone over the word count, and you need to take out a few paragraphs. Maybe that funny story doesn’t really fit with the rest of your article.

Replacing

Would more vivid details help bring your piece to life? Do you need to look for stronger examples and quotations to support your argument? If a particular paragraph isn’t working, try rewriting it.

Tip: If you’re not sure what’s working and what isn’t, show your writing to someone else. This might be a writers’ circle, or just a friend who’s good with words. Ask them for feedback. It’s best if you can show your work to several people, so that you can get more than one opinion.

4. Editing

The editing stage is distinct from revision, and needs to be done after revising. Editing involves the close-up view of individual sentences and words. It needs to be done after you’ve made revisions on a big scale: or else you could agonize over a perfect sentence, only to end up cutting that whole paragraph from your piece.

When editing, go through your piece line by line, and make sure that each sentence, phrase and word is as strong as possible. Some things to check for are:

·         Have you used the same word too many times in one sentence or paragraph? Use a thesaurus to find alternatives.

·         Are any of your sentences hard to understand? Rewrite them to make your thoughts clear.

·         Which words could you cut to make a sentence stronger? Words like “just” “quite”, “very”, “really” and “generally” can often be removed.

·         Are your sentences grammatically correct? Keep a careful look out for problems like subject-verb agreement and staying consistent in your use of the past, present or future tense.

·         Is everything spelt correctly? Don’t trust your spell-checker – it won’t pick up every mistake. Proofread as many times as necessary.

·         Have you used punctuation marks correctly? Commas often cause difficulties. You might want to check out the Daily Writing Tips articles on punctuation.

Tip: Print out your work and edit on paper. Many writers find it easier to spot mistakes this way.

5. Publishing

The final step of the writing process is publishing. This means different things depending on the piece you’re working on.

Bloggers need to upload, format and post their piece of completed work.

Students need to produce a final copy of their work, in the correct format. This often means adding a bibliography, ensuring that citations are correct, and adding details such as your student reference number.

Journalists need to submit their piece (usually called “copy”) to an editor. Again, there will be a certain format for this.

Fiction writers may be sending their story to a magazine or competition. Check guidelines carefully, and make sure you follow them. If you’ve written a novel, look for an agent who represents your genre. (There are books like Writer’s Market, published each year, which can help you with this.)

Tip: Your piece of writing might never be published. That’s okay – many bestselling authors wrote lots of stories or articles before they got their first piece published. Nothing that you write is wasted, because it all contributes to your growth as a writer.

Conclusion

The five stages of the writing process are a framework for writing well and easily. You might want to bookmark this post so that you can come back to it each time you start on a new article, blog post, essay or story: use it as a checklist to help you.

If you have any tips about the writing process, or if you want to share your experiences, tell us in the comments!

Wednesday, May 15, 2013

Choose Book Titles Based on Metaphors to Sell More Books and Find More Readers

 by Roger C. Parker


Book titles that find more readers and sell more books are often based on metaphors. Adding metaphors to your book titles helps the title immediately communicate the essence of your book.

Because of the power of metaphor-based titles, they often form the basis of publishing empires. In these cases, the original title becomes the basis of an entire series of books, as we'll see below. These can grow to become world-wide brands, catapulting the authors to success with dozens--even hundreds--of different titles based on the same metaphor.

Advantages of Metaphors

  • Immediate recognition. A metaphor communicates at a glance. A well-chosen metaphor needs no explanation. It's message immediately hits home.
  • Storytelling power. Metaphors tap into the power of stories to engage readers on an emotional, as opposed to a "factual" basis. They engage your readers' hearts as well as their brains. They strike chords within your readers.
  • Multiple levels. A single metaphor can communicate numerous attributes and emotions. When your title includes an appropriate metaphor, your title taps into numerous nuances and details associated with the metaphor.
  • Comfort and familiarity. Titles with metaphors immediately establish a comfort and familiarity. They're also easier to remember and--hence--easier to recommend to co-workers and friends.

Types of metaphor titles

There are as many different types of metaphors as there are emotions and different ways to describe multiple aspects of a topic. Here are a few of the different types of metaphors that have become the basis of successful book titles:

  • Comfort. At some points in our lives, we all need to be comforted. We may have lost our jobs, our spouses, our friends, or our pets. We need to connect with others who may have experienced the same loss, or are currently experiencing the same loss. Sometimes our need for comfort can be very narrowly defined, such as "wives with husbands overseas in the military,"
  • Philosophy, attitude, and resources. Metaphor-based titles can also instantly paint a picture of the challenges and resources of our intended readers. At a glance, an appropriate metaphor can target selected types of readers in a way that immediately resonates with them.
  • Complexity. A metaphor-based title can identify a book's intended market as well as describe both the approach, and the level of information contained in the book. Without using "obvious" words like "beginner" or "newcomer," a metaphor can communicate that the book is intended for entry-level readers.
  • Style. Finally, the particular metaphor chosen can not target the intended reader, but can communicate that the author speaks the reader's language, and really understands where the reader is coming from.


A series based on a comfort metaphor

One of the most successful book series in the world is Jack Canfield and Mark Victor Hansen's Chicken Soup series. The first title in the series, Chicken Soup for the Soul, was published on June 28, 1993.

The authors already had the materials in hand--101 story submissions, but they lacked a title. They each agreed to meditate on the topic for one hour. During one of his meditation sessions, Jack Canfield remembered his grandmother telling him that "chicken soup can cure anything!" Since the original title was designed to inspire the soul, not the body, the obvious title was Chicken Soup for the Soul.

By December, the book was a strong seller. By September of 1994, Chicken Soup for the Soul was on every bestseller list in the United States and Canada.

Today, there are over 200 titles in the series, and over 112 million copies have been sold. The title has been translated into more than 40 languages.

More important, according to Harris Polls, 88.7 percent of the public not only recognizes the Chicken Soup for the Soul brand, but knows what it is.

It's impossible to conceive of success on this order if the original Chicken Soup for the Soul title had been replaced with "conventional" title like:

  • How to Cheer Yourself Up
  • 101 Inspirational Stories
  • How Others Have Overcome Obstacles

The power of the Chicken Soup brand is based on the near universal recognition, and accompanying emotional response, to feeling sick and needing to be cared for by someone who loves you.

Attitude, Resources, and Philosophy

Jay Conrad Levinson's Guerrilla Marketing series is the world's best-selling marketing book series. There are over 40 million Guerrilla Marketing books in print around the world. The series has created a market for Jay's speaking and consulting on every continent; as this is being written, Jay Conrad Levinson is speaking in Poland, Latvia, and Croatia.

The Guerrilla Marketing brand's strength is based on the immediate recognition the title provides. Guerrilla Marketing resonates with business owners who lack the unlimited budgets and resources of major corporations. Guerrilla Marketers succeed by making the most of whatever resources they have.

"Guerrilla" communicates the philosophy, "Marketing" communicates the topic. Together, the two words tell the whole story.

Complexity

One of the most successful series of books in the writing and publishing field is Rick Frishman and Robyn Freedman Spizman's Author 101 series. There are several titles in the series:

  • Author 101: Bestselling Secrets from Top Agents
  • Author 101: Bestselling Book Proposal
  • Author 101: Bestselling Nonfiction
  • Author 101: Bestselling Book Publicity

The "Author 101" unites the titles under an immediately understood umbrella. Traditionally, college freshmen level classes are associated with "101" level identification numbers, with advanced courses beginning in the 2 series. Thus, anyone who has been to college can immediately recognize that these books are for new authors who want to write a book.

Author style and target market

A book title based on a metaphor can communicate the author's style as well as target the intended market. For example, Peter Bowerman launched a series of books using The Well-Fed Writer title. This was quickly followed by The Well-Fed Self-Publisher and The Well-Fed Writer: Back for Seconds. Consider what you already know about these titles even before you glance at their back covers or their table of contents:

  • Are these serious, or academic, books? Of course not. The title communicates that the books are colloquial and informal.
  • Are successful writers the target market? No, again; the market is writers who want to become successful.     

Conclusion

It's fascinating just how much you can tell about a book from its title, especially if it's a metaphor-based title. When a book title is based on a recognized metaphor, the title--itself--can sell the book. By instantly communicating comfort, philosophy, complexity, or style, metaphor-based titles can sell more books and find more readers by creating an immediate resonance with them on a deep emotional level.

Ask yourself: How effectively does my proposed book title use the power of metaphor to find more readers and sell more books by communicating on an emotional level?